01/24/2010

McGarryBowen Is Ad Age's Agency of the Year - Advertising Age - Special Report: Agency A-List 2009

NEW YORK (AdAge.com) -- Any ad agency will tell you the loss of a lucrative account is like a punch in the gut. Losing your founding client -- that's devastating. But that's precisely what happened to McGarryBowen in 2007 when Verizon whittled its ad agency roster from 38 agencies to eight. The marketer's move eliminated shops not linked to the biggest chunk of what was then a $1.2 billion and growing marketing budget: wireless.

via adage.com

i couldn't be prouder to call MB my home!!!!!! what a great year.

Jan 24, 2010 4:39:07 PM

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